Designing superior experiences, envisioning facilitating organizational change.
Integrating technology, services, and business models to generate unique value.
MOVING FROM INSIGHT TO EXECUTION
While every project is unique, I apply one of two approaches that I then tailor based on then given situation:
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Design Thinking (Ask questions and seek answers)
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Lean-startup (Make statements and test assumptions)
As each of these approaches assumes iterations, there are three critical development phase I address as needed:
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Problem-Solution Fit (There is a problem worth solving, you have a way to solve it, customers believe your solution solves their problem)
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Product-Market Fit (You can deliver your solution, customers will buy your solutions, the price customers will pay matches the price you would like to set)
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Launch to Scale (What is the minimum offer needed to go-to-market, what are the minimum capabilities needed to deliver that offer, how do an offer and capabilities develop overtime)
hether a project requires asking questions and seeking answers (Design Thinking) or making statements and validating assumptions (Lean Start-up), and idea will only become reality at the intersection of customer desirability, financial viability, and technology feasibility.
Early on while an undergraduate student studying Industrial Design I realized:
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I found designing experiences more interesting than designing objects
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I would rather bring an idea to life (my own or others') than come up with an idea
The first insight took me down a path that eventually led to my current role as a Service Designer. In this role I achieve results by:
Learning
I seek to understand people in context, understand complex systems & problems, and understand potential futures. This ensure concepts and decisions made are human-centered and based on actual needs.
Scheming
Understanding a user is only worthwhile if it helps to drive business success. With this in mind, I identify opportunities, reframe problems as needed, and develop viable strategies or plans as aligned to business objectives.
Creating
As a trained Designer I see it as my responsibility to facilitate collaboration and creative problem-solving. This includes generating, screening, & visualizing ideas, developing, prototyping & validating concepts, and defining the people, processes, & tools necessary to implement an experience.
The second insight has meant an on-going focus on supporting organizations in building capacity to develop and deliver superior experiences. I work with teams, programs, and businesses, to ensure they can achieve long-term success and sustainable results after a particular project or engagement is over.
For me this means giving design away, and I'm good with that.
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